Industry •
Fashion & beauty
Client •
FE Zandi Haute Couture
Location •
Los Angeles, USA
Services •
Creative Direction, Art Direction, Photography Production, Branding, Web Design, Editorial Design, Graphic Design
Agency : •
The Golden Noise
Deliverables : •
SS24 Campaign Photography, Brand Refresh, Website Design, Editorial Lookbook, Print Collateral
Credit : •
The Golden Noise agency
Thomas Cristini
Alexandre Faure
FE Zandi is a Los Angeles couture house with nearly sixty years of heritage, recognised for its craftsmanship, elegance, and long-standing presence within the luxury fashion industry.
As the brand entered a new chapter, the challenge was to modernise its image while preserving the legitimacy and prestige that define its identity. I led the visual refresh of the brand, overseeing the creative direction and production of the Spring/Summer 2024 campaign in Los Angeles, while also designing the website experience and accompanying print materials.
The creative approach focused on elevating the house's couture expertise through a refined visual language where light, texture, and garment details became central storytelling elements. Every touchpoint was designed to reinforce the brand's timeless sophistication while introducing a more contemporary and aspirational perspective.
The result is a stronger, more elevated brand image that honours FE Zandi's heritage while appealing to a new generation of luxury clients.
