Industry •
Media, Publishing & Lifestyle
Client •
Lettres d'un Explorateur
Services •
Brand Strategy, Creative Direction, Visual Identity, Editorial Design, Packaging Design, Web Design, Digital Experience
Deliverables : •
Brand Platform, Brand Guidelines, Website, Packaging System, Newsletter Design, Social Media Toolkit, Press Kit, Editorial Templates
Lettres d'un Explorateur is a media brand built around the idea of rediscovering the world through meaningful stories, physical objects, and slow exploration.
The project consisted of a complete redesign of the brand ecosystem, creating a visual identity capable of expressing its editorial vision while highlighting its core products: a collection of carefully curated exploration letters. Every element was designed to reinforce the feeling of curiosity, authenticity, and discovery that defines the brand.
My work covered the entire creative direction, from brand strategy and visual identity to the development of a comprehensive graphic system applied across every touchpoint. This included the website, newsletter, social media guidelines, press kit, packaging design, and the complete unboxing experience.
The result is a cohesive brand universe where editorial content, digital experiences, and physical products work together to transform every letter into an invitation to slow down, discover, and explore.
