Wild Orchard Brew is a contemporary canned cider brand designed to reconnect traditional craftsmanship with modern drinking culture.Developed during a two-day creative sprint for Brief Club, the project explores how cider can evolve beyond its conventional image and appeal to a younger, more design-conscious audience.
The concept combines the authenticity of orchard-grown ingredients with the freedom, spontaneity, and accessibility of the canned format.The visual identity balances raw organic influences with a clean and contemporary graphic language. Through bold typography, simplified compositions, and a distinctive brand world, Wild Orchard Brew positions cider as a modern beverage rooted in nature yet designed for today's lifestyles.
The result is a fresh and approachable brand concept that reimagines cider for a new generation of curious drinkers.
